The agency served for six years as public relations counsel to this university-based teaching hospital's multi-facility Department of Radiation Oncology in New York City, reporting directly to the department chair. Tasked in part with helping the department build awareness levels and strengthen its reputation among the large referring population of doctors outside of the medical center, the agency publicized numerous developments for the institution, including the acquisition of state-of-the art medical equipment (e.g., a 20-ton gamma knife for use in brain surgery) and significant research studies (e.g., radiation's use in preventing stenosis for kidney patients and as a potential treatment for reducing re-clogging of heart vessels after angioplasty; radon and iodine exposure studies). Winuk Communications also media-trained departmental spokespeople and wrote the department’s media policy procedures; helped design, draft and develop collateral materials for promoting the department’s medical services and technology; and co-managed publicity for Columbia's partnership with New Milford Hospital in CT for the opening of that hospital's new Regional Cancer Center. Secured coverage in numerous consumer and medical media outlets, including The New York Times, FOX News, WCBS-TV, Science News, Oncology News, Hospital & Health News, Healthgate, ABC News, Danbury-News Times, WNBC-TV, NY1, Nephrology News & Issues, News 12 NJ and many others.
Agency president Jay Winuk also served as interim director of public relations for Columbia University's world-renowned College of Physicians & Surgeons while the university searched for a replacement for its outgoing director. In this capacity he helped direct marketing for the university's new Audubon Business and Technology Center, secured national media interviews for the dean of the college, and directed various thought leadership and institution-wide marketing initiatives.