With efforts largely focused on a thought leadership strategy, Winuk Communications secured numerous national, local and trade interviews for the firm’s CEO and other spokespeople, counseled on message development and brand positioning, wrote extensive copy for the firm’s various collateral materials, researched speaking platforms for RKF's CEO and more.  The agency managed media relations for new office openings, senior company appointments, major real estate deals, business negotiations, executives' charitable activities, etc.  Key placements included The New York Times, Crain's New York Business, The New York Observer, The New York Post, Women's Wear Daily, SmartMoney, Orange County Business Journal, Shopping Center Business, The Real Deal, Real Estate Weekly and numerous other real estate trades, WABC-TV and more.