Winuk Communications served as the PR agency of record for this Newtown, CT, nonprofit organization, founded in the wake of that town’s December 2012 shooting tragedy at Sandy Hook Elementary School.  The foundation provides programming for children, adults and professional artists to express themselves through music, dance and theater, and seeks ultimately to build a world-class, state-of-the-art performing arts center in Newtown as a place of healing, education and enjoyment. The agency secured media coverage and interviews for the organization’s leadership with The Wall Street Journal, BBC News, Associated Press, MSNBC, WCBS-AM, WINS-AM, Bloomberg News,  Journal News, Broadway World, ABC News Radio, Hartford Courant, Huffington Post and numerous other media outlets; coordinated media relations and messaging for the anniversaries of the shooting tragedy and for several foundation-produced theatricals, including Seussical: The Musical; The Lion King, Jr.; School of Rock; Wizard of Oz; 101 Dalmations; A Christmas Carol and others; negotiated relationships with fundraising consultants, other nonprofits, and video production companies; and helped stage various fundraising and special events, including with American Idol winner Scotty McCreery, who serves as the foundation’s National Goodwill Ambassador.  Agency president Jay Winuk serves on the board of directors of the foundation. 
12.14 Foundation

Jay S. Winuk

Winuk Communications, Inc.

25 Brian Court

Carmel, NY 10512

Phone : 845-277-1160

Fax: 845-277-1168