DestiNY USA is the environmentally-friendly multi-billion dollar retail destination based in Syracuse, NY. DestiNY was developed by mall giant Pyramid Management Group, whose goal for the project was to directly impact the way the world thinks about energy, the environment and the global dependence on oil. During the early stages of the real estate project's development, the agency provided a wide range of public relations services, including event planning, media relations, message development, editorial support and executive media training. The agency helped stage and publicize DestiNY USA's "Petroleum Addiction Rehabilitation Summit," attended by 50 of the nation's leading environmental experts, renewable energy manufacturers, policy leaders and public officials, including members of Congress. Winuk Communications also managed the announcement of golf legend Arnold Palmer's interest in developing "green" golf courses at DestiNY USA, and publicized various stages of the development's building progress. National and local media coverage included the Associated Press, The Wall Street Journal, Syracuse Post-Standard, The Oneida Daily Dispatch, Yahoo Finance, CBS MarketWatch, The Toronto Star, Albany Times Union, Rochester Democrat and Chronicle and numerous TV and radio outlets.