Winuk Communications planned and managed all public relations for Pfizer's national eight-city "Step Into Heart Health Tour," featuring a museum-quality, interactive traveling educational exhibit about the human heart, helping to build equity for the Pfizer brand and its related pharmaceutical products. The agency arranged all interviews for Pfizer medical and executive spokespeople and celebrity guests (e.g., pro tennis champion Zina Garrison), crafted messages and all press materials to generate exhibit attendance, researched FDA requirements, provided on site support in each market, and managed all publicity for the tour. Winuk Communications' work helped generate more than 16,500 on site consumer visits to the exhibit, dozens of media reports and more than 7,500,000 media impressions.
Jay Winuk with tennis champion and Pfizer
spokeswoman Zina Garrison at museum exhibit.