Who We Are
Founded in 1994, Winuk Communications, Inc. is a full-service boutique public relations agency serving clients of every size, from entrepreneurial start-ups to large, multi-national corporations. Our client roster includes some of the nation's leading companies in consumer products, law, entertainment, sports, nonprofit, real estate, technology, banking and finance, healthcare and many other industries. The firm specializes in a wide array of communications services, including media relations; brand marketing; special event planning and execution; social media; media and presentation training; comprehensive editorial and writing services; and research.
Winuk Communications maintains a specialty practice in crisis communications and issues management, extending back over the course of 20+ years for clients in healthcare, education, consumer products, nonprofit, law, transportation, real estate, entertainment, communities recovering from tragedy and managing scandal and more.
The agency is managed and staffed by a team of public relations professionals drawn from Top 10 agencies, Fortune 500 companies and the media. Our clients benefit from senior level, personal attention at every step. We develop creative, cost-effective and results-driven public relations programs tailored to each client's specific goals.
Our mission is simply stated: To provide exceptional counsel and service to every client, regardless of size, business objective or budget.
Jay is the president of Winuk Communications, Inc., the public relations agency he founded in 1994. His expertise includes product, service and business-to-business marketing; crisis/issues management; media relations; cause-related marketing; speech writing; event planning and more. Jay has won numerous national public relations awards, and has provided PR support to many of the nation's leading corporations, nonprofits and other organizations. Previously, Jay was an executive at Burson-Marsteller and Golin/Harris, two of the nation's top 10 PR firms, and served as director of public relations for Radio City Productions, the nation's leading live entertainment company. He also was a partner and managing director of Dirty Water Integrated, a branding/advertising/PR agency. Earlier in his career Jay directed PR for the Boys & Girls Clubs of Boston, Inc.
Over the years, Jay's clients have included the NFL Alumni Association; The Coca-Cola Company; General Foods; the City of Berlin; Pfizer; Kreindler & Kreindler LLP; a Journey for 9/11; Columbia Presbyterian Medical Center; Chrysler Corporation; Citibank; Clear Channel Entertainment; the Albert Einstein College of Medicine; Robert K. Futterman & Associates; Alacra, Inc.; Chemical Bank; Lippincott & Margulies; Medieval Times; The Catfish Institute; Sony; e2Value, Inc.; Garuda Indonesia Airlines; Lederle Labs; McDonald's; Maker's Mark Distillery; Safe Buildings Alliance; Western Union; Young Audiences New York; WFUV-FM Radio; Westchester Wildfire; the Peter C. Alderman Foundation; Tomorrows Children's Fund; GiveGab; Storelli Sports; Marc Mellon Studios; and many others.
Jay co-founded and is a board member of MyGoodDeed, the nonprofit organization that oversees and led the campaign to establish 9/11 as a federally recognized "National Day of Service and Remembrance," now the largest annual day of charitable engagement in U.S. history. He is a frequent public speaker, writer, source to major media and leading national voice about volunteerism, charitable service, terrorism and individual empowerment. His work and commentary on these issues have been featured in major news media reports, documentaries and books throughout the nation and world.
Jay also serves on the board of directors of the 12.14 Foundation, the nonprofit organization that seeks to build a state-of-the-art performing arts center in Newtown, CT, as a place of healing in the aftermath of that town’s shooting tragedy and as a venue for children, adults and professional artists worldwide to express themselves through music, dance and theater.
For his work promoting service and volunteerism, Jay is the recipient of the "Daily Point of Light Award" from President George H.W. Bush and the Points of Light Institute; the "President's Call to Service Award" from The White House; the "Most Inspiring Person of the Year Award" from Beliefnet; and the "Teammates in the Community Award" from the New York Mets and the Citi Foundation, among other honors. Jay earned an M.S. degree in public relations from Boston University and a B.A. degree in communications from the State University of New York at Oneonta. For two years he hosted a radio program on WONY-FM in Oneonta, NY.
Cindy Miller has more than 25 years of public relations experience, including expertise in media relations; written communications; special events and product, service and B2B marketing. She has provided counsel to clients in numerous industries, including healthcare, entertainment, legal, finance, nonprofit, real estate, fashion and more. Companies she has served include Merck & Co, Inc., Columbia Pictures, KPMG, Giorgio Armani, Ralph Lauren, Showtime Networks, De Beers, Young Audiences New York, the Peter C. Alderman Foundation, Kreindler & Kreindler and InPoint Systems Technology. Cindy has generated extensive media coverage throughout the nation and world, including in outlets such as CNN International, BBC, RAI Italia, The New York Times, The Wall Street Journal, The Today Show, CBS Evening News, PBS, Harvard Business Review, and countless consumer, trade and local outlets.
She has also held corporate PR and account management positions at Emanuel Ungaro; retail giant Lord & Taylor, where she managed publicity and the grand openings of more than 20 stores nationwide; Columbia Pictures, where she oversaw special events and international publications; and the audit, tax and advisory firm KPMG. At Burson-Marsteller, one of the world’s largest public relations agencies, Cindy represented Merrill Lynch, AT&T and Johnson & Johnson, for which she helped execute J&J/McNeil Labs’ crisis communications program for Tylenol’s cyanide scandal. Cindy earned a Master of Science degree in Public Relations from Boston University and a Bachelor of Arts degree in Journalism and Cinematic Arts from the University of Southern California.
Has led media efforts for numerous consumer and sports marketing clients, including the launch of the “Starbury” athletic apparel line developed by NBA star Stephon Marbury, and he was a key member of PR award-winning “a Journey for 9/11” cross-country charitable walk by NY Giants legend George Martin. He represents executive search firm Korn/Ferry's sports division, which recently conducted the search for the new GM of the New York Jets. John has led account teams for Allstate Insurance (Olympic sponsorship, reuniting 1980 U.S. Hockey Team), Easton (aluminum bats), Goodyear (tire launch with Wayne Gretzky), UBS Challenge Sailing, and Country Crock Junior Mascot Challenge. He also has provided PR support to many non-profits, including Ed Randall's Bat for the Cure, The MS Society (Bike New York), Derek Jeter's Turn 2 Foundation, WFUV radio and Special Olympics.
John also works with Foley’s NY Pub & Restaurant, the top baseball bar in New York City, where he has promoted fundraisers for USA Wrestling, High Socks for Hope (David & Erin Robertson Foundation), and the Tug McGraw Foundation (brain cancer). Earlier in his career at Hill & Knowlton Public Relations, John advised Fortune 500 firms such as American Express, ChevronTexaco, HP, Motorola, TIAA-CREF, Unilever and Wal-Mart. Prior to that, he was director of marketing at City Harvest, Inc., New York’s food recovery program. A former reporter and producer for CBS Network Radio and Irish Radio Network, John has covered events at the White House, Pope John-Paul II’s visit to New York, FIFA World Cup 1994, championship boxing matches, and a range of sports events. He earned his MBA from Rutgers University and his BA from Fordham University. As an adjunct professor at Berkeley College (Manhattan), he teaches marketing and public relations.
Lori Greene is a digital innovator, content marketer, an adjunct faculty member at NYU and Temple University, and a personal and corporate brand builder. A well-known speaker/moderator on digital issues, she’s a proven multi-platform executive, highly proficient in social, mobile, TV, digital and print. Lori has helped brands such as BRIC TV, Advertising Week, Havas, Intel, the New York Academy of Sciences, Only Good News, and the Canadian Consulate with digital marketing, corporate branding, content marketing, social media, and new business development.
When senior partner/content director at media agency Maxus Lori won a Pearl Award, content marketing’s highest honor. She executed a full digital rebrand of the global company WOBI and ran BBC America Digital, where she grew revenue and web traffic by more than 100 percent and won “Best Cable Website of the Year” for her intelligent integration of TV, digital and social elements. She used her deep content experience to reinvent the History Channel’s website and Biography.com with a new strategic vision, leading them both to consistent record-breaking traffic and a slew of awards. Before conquering the digital frontier, Lori was a highly sought-after TV producer for the Travel Channel, Food Network, and Lifetime.
With a global perspective from traveling to every continent and 120 countries from her travel journalist days, Lori has interviewed Julia Child, Calvin Klein, William Buckley and many other notables, including when sneaking into a Peruvian jail to interview a political prisoner. Lori climbed Mount Kilimanjaro and ran the NYC Marathon.
For nearly 25 years, Jen has helped build unique and impactful PR programs, social/viral initiatives and large-scale events for clients ranging from Fortune 500 companies to non-profit organizations. Having previously held executive positions at leading agencies such as Ketchum and Mullen Advertising, she brings a well-rounded perspective and has worked in an array of industries, from healthcare and public advocacy to consumer products, beauty, fashion, food and nutrition. In recent years, much of her work has been focused on supporting clients in the nonprofit and charitable realms, and on building meaningful partnerships between philanthropic organizations and for-profit clients. She serves as National Program Director for MyGoodDeed and the 9/11 National Day of Service and Remembrance, directs marketing strategy and events planning for the Look Good Feel Better Foundation, and has worked with a long list of big brands, including Nike, Johnson & Johnson, Ivory and Olympus. Jen also has deep experience in event planning and execution -- directing large-scale concerts, galas and charitable events -- and in celebrity management at events, working with high-profile figures such as Wayne Gretzky, Muhammad Ali, Michael Jordan, Katie Couric, Hillary Clinton and a long list of others.
Jenny Pachucki specializes in content and digital strategy, content production, research and audio storytelling. With a background of more than 10 years as a museum curator and content strategist at the 9/11 Memorial Museum in NYC, she specializes in producing emotionally evocative messaging and stories that distinguish brands, help humanize organizations and inspire conversation. Jenny is a skilled researcher, writer and event strategist and coordinator who blends an analytical mindset with a creative outlook to engage new and existing audiences for her clients.
An award-winning writer, strategist and team leader, Tony brings a unique perspective to every client situation, honed through decades of experience working across industries and in close collaboration with world-class creative teams, digital and search innovators, technologists, producers and paid media specialists.
Tony’s public relations, creative content and program management expertise has been brought to bear across a wide array of industries from consumer-packaged goods and hospitality to healthcare and financial services. He has shaped brand messages, driven national publicity campaigns, brokered celebrity partnerships and managed major events: from product launches to global celebrations. His client roster boasts iconic brands such as Unilever, Hewlett-Packard, General Motors, the American Diabetes Association, Sealy Mattresses, and Capital One Bank, as well as a host of aggressive, nimble and emerging brands such as Smashburger, LYFE Kitchen Restaurants and the Original Chipwich.
Claudia has more than 25 years of experience as a marketing communications copywriter. She has both an agency- and client-side background and has held the positions of Associate Creative Director, Copy Director, and Senior Copywriter at leading agencies both in NY and LA, as well as that of Senior Copywriter at a major beauty company in LA (yes, she is the brain behind so many of those clever nail lacquer names). Claudia specializes in the kind of copy that truly brings a brand’s personality to life. Her client roster includes OPI and Morgan Taylor Nail Lacquers; Molson Ale, Moët & Chandon, Grand Marnier, and Wild Turkey; Trivial Pursuit; American Express; The Palm Restaurants and Denny’s; Wyndham Hotels; Snapple, Spectrum Organics foods, Kozy Shack, and Carvel. She brings to her work a level of experience and creativity that has been recognized with a series of industry awards: US Ad Review for Best American Print Advertising, Beauty; the Gold Reggie Award from the Promotion Marketing Association for sales promotion; and several Abbie Awards from the American Beauty Association for print advertising.
Claudia is also the author of Rice on Your Head, a sometimes touching, mostly humorous, and often irreverent blog of life observations, ranging from “The Only Man in the World Who Should Wear a Mustache” (Tom Selleck); to “Cracking Myself Up” (city girl learns the truth about where fresh eggs come from); to “”Mr. Sandman, Bring Me a Dream” (a tribute to baseball and the boys of summer). Her work has been published by the LA Times and various magazine websites; she is also the author I’m Not Really a Waitress (a 25th anniversary book for OPI) and Hineni, a series of children’s books about Jewish culture for Behrman House Publishing.
Has developed innovative media outreach strategies that have resulted in media coverage of clients in many major national outlets, including The New York Times, NBC's Today Show, CNN, MSNBC, CBS Evening News and numerous others. Clients she has served include MyGoodDeed, the law firm Kreindler & Kriendler LLP, Ancestry.com, the Save Darfur Coalition, the Royal Norwegian Embassy and HBO; as well as documentary filmmakers, and environmental, economic and social justice nonprofit organizations. Susan previously held senior management positions for media giants such as The Walt Disney Company and Universal Studios.