About Winuk Communications
The firm provides expertise in a wide array of communications services, including media relations; crisis communications; brand marketing; special event planning and execution; social media; media training; comprehensive editorial and writing services; and more.
The agency is managed and staffed by a team of public relations professionals drawn from Top 10 agencies, Fortune 500 companies and the media. Our clients benefit from senior level, personal attention at every step. We develop creative, cost-effective and results-driven public relations programs tailored to each client's specific goals.
Our mission is simply stated: To provide exceptional counsel and service to every client, regardless of size, business objective or budget.
Our Team
Jay Winuk’s expertise includes product, service and business-to-business marketing; crisis/issues management; media relations; cause-related marketing; speech writing and other editorial services; event planning and more. Jay has won numerous national public relations awards and has provided PR support to many of the nation's leading corporations, nonprofits and other organizations. Prior to founding Winuk Communications, Jay was an executive at Burson-Marsteller and Golin/Harris, two of the nation's top 10 PR firms, and served as director of public relations for Radio City Productions, the nation's leading live entertainment company. He began his career as director of PR for the Boys & Girls Clubs of Boston, Inc.
Jay co-founded and is a board member of MyGoodDeed, the nonprofit organization that oversees and led the campaign to establish the anniversary of 9/11 as a federally recognized “National Day of Service and Remembrance,” now the largest annual day of charitable engagement in U.S. history. He is a frequent public speaker, writer, source to major media and leading national voice about public relations issues, volunteerism, charitable service, terrorism and individual empowerment. His work and commentary have been featured in dozens of major news media reports, documentaries and books throughout the nation and world.
Jay has won numerous national public relations industry awards, including Silver and Bronze Anvil Awards from the Public Relations Society of America. For his work promoting service and volunteerism, Jay is the recipient of the “Daily Point of Light Award” from President George H.W. Bush and the Points of Light Institute; the “President's Call to Service Award” from The White House; the “Most Inspiring Person of the Year Award” from Beliefnet; and the “Teammates in the Community Award” from the New York Mets and the Citi Foundation, among other honors. Jay earned a Master of Science degree in Public Relations from Boston University and a Bachelor of Arts degree in Communications from SUNY Oneonta.
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Cindy Miller
Cindy Miller has more than 25 years of public relations experience, including expertise in media relations; written communications; special events and product, service and B2B marketing. She has provided counsel to clients in numerous industries, including healthcare, entertainment, legal, finance, nonprofit, real estate, fashion and more. Companies she has served include Merck & Co, Inc., Columbia Pictures, KPMG, Giorgio Armani, Ralph Lauren, Showtime Networks, De Beers, Young Audiences New York, the Peter C. Alderman Foundation, Kreindler & Kreindler and InPoint Systems Technology. Cindy has generated extensive media coverage throughout the nation and world, including in outlets such as CNN International, BBC, RAI Italia, The New York Times, The Wall Street Journal, The Today Show, CBS Evening News, PBS, Harvard Business Review, and countless consumer, trade and local outlets. Cindy earned a Master of Science degree in Public Relations from Boston University and a Bachelor of Arts degree in Journalism and Cinematic Arts from the University of Southern California.
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Jennifer Burke
For nearly 25 years, Jen has helped build unique and impactful PR programs, social/viral initiatives and large-scale events for clients ranging from Fortune 500 companies to non-profit organizations. Having previously held executive positions at leading agencies such as Ketchum and Mullen Advertising, she brings a well-rounded perspective and has worked in an array of industries, from healthcare and public advocacy to consumer products, beauty, fashion, food and nutrition. In recent years, much of her work has been focused on supporting clients in the nonprofit and charitable realms, and on building meaningful partnerships between philanthropic organizations and for-profit clients. She serves as National Program Director for MyGoodDeed and the 9/11 National Day of Service and Remembrance, directs marketing strategy and events planning for the Look Good Feel Better Foundation, and has worked with a long list of big brands, including Nike, Johnson & Johnson, Ivory and Olympus. Jen also has deep experience in event planning and celebrity event management, working with high-profile figures such as Wayne Gretzky, Michael Jordan, Katie Couric, Hillary Clinton and a long list of others.
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John Mooney
John has led media efforts for numerous consumer and sports marketing clients, including the launch of the “Starbury” athletic apparel line developed by NBA star Stephon Marbury, and he was a key member of PR award-winning “a Journey for 9/11” cross-country charitable walk by NY Giants legend George Martin. John represented executive search firm Korn/Ferry's sports division, which conducted the search for the new GM of the New York Jets. He has led account teams for Allstate Insurance (Olympic sponsorship, reuniting 1980 U.S. Hockey Team), Easton (aluminum bats), Goodyear (tire launch with Wayne Gretzky), UBS Challenge Sailing, and Country Crock Junior Mascot Challenge. He also has provided PR support to many non-profits, including Ed Randall's Bat for the Cure, The MS Society (Bike New York), Derek Jeter's Turn 2 Foundation, WFUV radio and Special Olympics. John earned his MBA from Rutgers University and his BA from Fordham University. As an adjunct professor at Berkeley College (Manhattan), he teaches marketing and public relations.
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Tony Labriola
An award-winning writer, strategist and team leader, Tony brings a unique perspective to every client situation, honed through decades of experience working across industries and in close collaboration with world-class creative teams, digital and search innovators, technologists, producers and paid media specialists. Tony’s public relations, creative content and program management expertise has been brought to bear across a wide array of industries from consumer-packaged goods and hospitality to healthcare and financial services. He has shaped brand messages, driven national publicity campaigns, brokered celebrity partnerships and managed major events: from product launches to global celebrations. His client roster boasts iconic brands such as Unilever, Hewlett-Packard, General Motors, the American Diabetes Association, Sealy Mattresses, and Capital One Bank, as well as a host of aggressive, nimble and emerging brands such as Smashburger, LYFE Kitchen Restaurants and the Original Chipwich.
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Susan Roth
Susan has developed innovative media outreach strategies that have resulted in media coverage of clients in many major national outlets, including The New York Times, NBC's Today Show, CNN, MSNBC, CBS Evening News and numerous others. Clients she has served include MyGoodDeed, the law firm Kreindler & Kriendler LLP, Ancestry.com, the Save Darfur Coalition, the Royal Norwegian Embassy and HBO; as well as documentary filmmakers, and environmental, economic and social justice nonprofit organizations. Susan previously held senior management positions for media giants such as The Walt Disney Company and Universal Studios.
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Howard Schacter
Howard, a consultant for Winuk Communications and former client of the agency, has provided senior-level communications counsel for more than 20 years to companies across the CPG, retail, entertainment, apparel, travel and cannabis industries. A Brandweek “Marketer of the Year” honoree, he has created and driven corporate reputation, crisis communications and consumer brand-building programs for Live Nation, McDonald's, Facebook, Sony and other global brands. His most proud professional moment came with the creation of the Starbury $15 NBA sneaker, which disrupted the footwear industry, using social inequality as the backbone of a national brand phenomenon. In cannabis, Howard led corporate communications and consumer brand PR for leading national operator Acreage Holdings, as well as for the trade group the National Association of Cannabis Businesses. A former David Rockefeller Fellow, he earned a Bachelor of Science degree at the University of Maryland College Park.
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Barbara Zamost
Barbara Zamost is a passionate PR consultant and storyteller. She is a strategic, results-driven publicist who has developed regional and national publicity programs for a wide range of clients including Guide Dogs for the Blind, Noah's NY Bagels, Sutter Home Winery, Boys & Girls Clubs, Beyond Differences, 7-Eleven, Thorne, Mermosa Wines, Stanford d.school, Minnesota Street Project, Ghirardelli Square, The Hot Flashes film, Ronald McDonald House at Stanford, The San Francisco Recording Academy, The Clorox Company, Ghirardelli Chocolate, Tesser, General Growth Properties, Rainforest Café, Warren Miller Entertainment, The Animation Show, Stanford University Hospital and Let the Sunshine In Concert, featuring Sting, Bob Weir, and an all-star line-up. Barbara was part of the public relations team on The Bay Lights, and Impossible Light, the documentary about how The Bay Lights became possible.
Barbara won the highest honor from the Public Relations Society of America, The Silver Anvil Award, for her work on the Simpson’s Kwik-E-Mart conversion of 7-Eleven to cross-promote 7-Eleven stores with the premiere of the Simpson’s film. She served as the San Francisco arm of Winuk Communications on projects for 911day.org and the Foundation for Peripheral Neuropathy. Barbara studied literature and contemporary British theatre at University College, Oxford University in England, and earned a Bachelor of Arts degree in English from Emory University in Atlanta. Barbara is the author of Handstands in the Sand, a children's book. -
Arty Berko
As a network television producer, journalist and project manager for more than 30 years for industry leaders such as ESPN, NBC News and CNN, Arty produced dozens of award-winning, memorable and impactful reports about a wide range of topics. As examples, he traveled the world covering 14 Olympics, produced reports shedding light on the scourge of traumatic brain injuries in sports and helped expose organizational coverups involving unscrupulous and criminal coaches and athletic programs that were abusing young athletes.
Arty is the founder of BerkoMedia, which is focused on providing production services to corporate clients with compelling stories to tell. Whether serving the needs of an innovative marketing campaign, providing video content for an e-learning or social media platform, profiling senior staff or introducing new organizational initiatives, clients find that Arty’s video “stories” are powerful tools in getting their messages across to target audiences in clear and concise ways.
Arty is the recipient of multiple National Sports EMMY Awards, an Edward R. Murrow Award and a Peabody Award. He earned a degree in Broadcast Journalism from Emerson College in Boston.